“Gates of Heaven”
“Gates of Heaven” Hybrid marketing campaign for ArtEZ University of the Arts - Arnhem 2024 Directed, produced and photographed by: Luisa Haddad Zavadinack
This is the portrait of the graduate students of BA Fashion Design 2024 of ArtEZ University of the Arts. Traditionally, a theme is chosen to “represent” the class graduates. For me, there was something big to connect them, a journey that lasted four years and that only they experienced. Having gone through good and bad experiences, they were about to leave this era behind.
I used the program Blender to execute this work, as well as EXStar app and handheld 3-D scanner to add all the eleven students.
A.I. tools were also used in the project, in order to present hyper realistic sketches and showcast my ideas to the team.
I got inspired by the “Gates of Hell” by Auguste Rodin to represent the hell and heaven these 11 individuals went through, and the portal they were about to cross, to the unknown world outside of university.It was important for me to deliver a result that had to convince so many different opinions. I aim to always find an answer that can speak to all kinds of people.